BMW And Hawks Announce Multifaceted Community And Marketing Partnership –

ATLANTA – The Atlanta Area BMW Centers and the Atlanta Hawks announced a multi-year collaboration that will highlight local philanthropic agencies through a unique content series featuring Head Coach Lloyd Pierce and provide the Ultimate Driving Machine ® creators with highly-visible marketing assets inside State Farm Arena and impactful branding across the Hawks network of media platforms. Known for its unrivaled engineering, precision handling and fine touches, BMW has six local dealerships in the Greater Atlanta and Athens area.

Named head coach of the Atlanta Hawks on May 11, 2018, Pierce is regarded as one of the top young coaches in the NBA and in April 2019, Pierce was selected to the USA Basketball Men’s National Team coaching staff. This past summer, he established himself as one of the leading voices in professional sports becoming the inaugural chairman of the Coaches for Racial Justice and advocating for racial justice and education and positive societal changes.

During the pandemic, he and his wife, Melissa, started the ATL Pledge, a movement to encourage the community to come together, generate positive energy and funding for two nonprofit organizations – The Atlanta Community Food Bank and Hope Through Soap.  The three-part content series, filmed by the award-winning Hawks Studios, will follow Coach Pierce as he details how he and BMW are coming together to make a difference with the two non-profits as well as their non-partisan encouragement for voting in the upcoming presidential election.

“BMW is the epitome of a high-performance, luxury vehicle and as