BMW Apologizes for “Ok Boomer” Tweet – BMWBLOG

The internet is undefeated. If you want to get snarky with the internet, be prepared to face its wrath. Almost immediately after BMW tried its hand at an “Ok, Boomer” meme, in an attempt to clap back at critics of the newly released BMW iX, the Bavarian brand was swiftly taken down by the internet.

Critics slammed BMW for getting hostile with its fanbase, especially considering most of that fanbase is made up of are long-time customers of brand that are disappointed in BMW’s departure from its core brand values. As it turns out, those same fans don’t appreciate BMW telling them to kick rocks on social media, and neither do journalists and critics. When BMW tweeted its now infamous “Ok, Boomer” meme, we immediately claimed it to be a bad idea. Agitating your fanbase because their criticizing you is never a good idea.

Turns out, BMW quickly noticed just how bad of an idea it actually was. In a recent follow-up tweet, BMW apologized, saying “No matter what age you are, we hear you. We are sorry, it wasn’t our intention to insult anyone with meme slang. The way into the new world of mobility is bumpy, but we hope you join us on the journey.”